After working for Karl Benz, one of the founders of Mercedes Benz, August Horch went on to establish an automotive company of his own, A. Horch & Cie. However, things didn't go exactly the way Horch planned. He eventually had to leave his own company due to a row with his supervisory board. In hindsight, that wasn't so bad though since it led Horch to start a new company-Audi. Using what he learned from Karl Benz and employing his own ideas for innovation, Horch launched the first Audi automobile in 1910.More than a hundred years after that, Audi continues the tradition of innovative vehicles that Horch started.
Vorsprung durch Technik-this German phrase that roughly translates to
advancement in technology was Audi's slogan in the 1980s up to the early 2000s. And if we're going to choose one innovation from Audi that best embodies that slogan, it's the quattro (which means
four in Italian). Quattro is Audi's patented all-wheel drive technology that boasts of superior grip and handling. It was introduced in the 1980 Audi Quattro, the first permanent all-wheel drive production car. Of course, the quattro technology has significantly evolved since then. Much like automotive models, the quattro has had several generations. The quattro technology's most recent installment is able to deliver a sporty driving experience as it normally sends 40% power to the front axle and 60% power to the rear axle. Simply put, Audi vehicles that are configured with the latest quattro technology have the stability /and traction that can deal with any road condition.
Automobiles usually get bigger and heavier with each new model year in order to fit in the necessary upgrades-this is a very common trend in the automotive industry. Audi, however, bucks that trend with the Audi ultra technology. The 2012 Audi A6-which is 80kg lighter than its predecessor-is one of the first recipients of this technology. It's composed of lightweight carbon fibre-reinforced material-a material that weighs 60% lighter than steel. Naturally, the weight loss has resulted in better fuel mileage for the A6. The ultra technology was able to accomplish that without having to downgrade the A6's performance.