Superchips

Superchips, Inc., located just outside of Orlando, Florida, is the leader in electronic tuning products for late model cars and light trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer controlled fuel-injection systems. While Superchips originally focused on serving the British racing community with high-end tuning solutions, the Company eventually began to provide power to enthusiasts throughout the world. Now, Superchips sells thousands of hand-held tuners per year from its Sanford, FL headquarters, employs nearly 100 people and proudly manufactures every single product in the U.S.A. Today the Superchips Flashpaq is the world's best-selling performance programmer. In January 2005, Superchips was acquired by MSD Performance. MSD Performance is comprised of MSD Ignition, Superchips, Edge Products and Racepak. MSD Performance companies are among the most recognized names in automotive performance. Their products are used in everything from NASCAR, NHRA and IHRA drag racing, SCORE off-road racing, World of Outlaw sprint cars, and a host of other motorsports. The combination of talented personnel at Superchips and the resources of MSD Performance ensure that exciting aftermarket products will launch from Superchips for many years to come. Superchips' original products were EPROMs (or "chips") which could be installed in place of the original OEM EPROMs located in your vehicle's on-board control module. These chips, just like the tuners of today, keep the entire vehicle safety and emissions systems intact, but modify the fuel, spark and transmission settings to deliver dramatic power, torque and drivability improvements. With the advent of OBD-II vehicle control module in the early 1990's, most domestic vehicle manufacturers installed under-dash ports ("ALDL ports") which allowed dealers and service techs to "re-flash" the vehicle's control module to change engine settings without replacing an EPROM. So today, instead of chips, Superchips primarily sells hand-held tuners which achieve the same dramatic drivetrain improvements, without the hassle of popping the hood, pulling out the vehicle control module and replacing a chip. Installation is quick and easy, taking just 10 minutes and requiring no tools or mechanical skills whatsoever.