An epitome of power and durability, Land Rover has endured the toughest conditions on the face of the Earth for the past 60 years. Their vehicles have undergone numerous conversions from a farm vehicle to an amphibious craft, an off-road race car to the Popemobile of ?82. Now, the British-made vehicle is still going strong with technologies to sustain Mother Nature, and efforts to help the human race.
Take a seat and journey with Land Rover's towards the future.
To stop and start the intelligent way
The Intelligent Stop/Start System is Land Rover's standard feature for Freelander 2 vehicles. It works when an idle car is turned off, and it will automatically turn on when the car is ready to accelerate. Thus, the system actually lessens emission, and reduces fuel consumption. This is part of Land Rover's ?800 million investment to improve their vehicles, and provide a cleaner environment.
The powerful way to conserve energy
Because of their commitment to conserve nature, Land Rover has released a powerful 30mpg diesel engine for the Range Rover model. The engine is a 4.4L TDV8 twin turbo capable of emitting 253g/km CO2 on a EU5 combined cycle. That is already 14% lesser than the previous 3.6L TDV8 engine. Since 2007, Land Rover has aimed to reduce CO2 emission of new models they release every year.
A focus on CO2 management
Land Rover has launched a program called CO2 Offset, which began last 2006 in UK. The program invests on 3 project types namely: renewal energy, technology change, and energy efficiency. Apart from offsetting vehicle emission, Land Rover also offsets emissions from their manufacturing plants in England. Today, ten countries already participate in this program involving the regions of Middle East and Asia.
Aside from CO2 Offsetting, Land Rover also targets 25% CO2 reduction from their manufacturing plants. In addition, the car company aims that every Land Rover vehicle will be 95% recoverable and reusable, wherein 85% is recycle and the remaining 10 can be used as an energy source.
A promising addition to the group
Evoque, the newest model to come from the Range Rover series, is the most fuel-efficient car produced by Range Rover. The materials used for the car include aluminum, magnesium, and titatium?all lightweight and carbon-efficient. Other high quality materials such as cotton, cardboard and recycled plastic are also used to the vehicle's production. Using such materials decreased energy demand by 66%, and the significant loss on the car's total weight conserved fuel and reduced CO2 emission.