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Lexus: Redefining Luxury Vehicles

Lexus is known world-wide for producing some of the finest luxury vehicles in the market today. All of their cars boast of well-crafted cabins, top-of-the-line performance, and powerful but silent engines. Born from a clandestine flagship sedan project, code-named project F1, Lexus was the brainchild of Toyota chairman Eiji Toyoda's vision of creating the best luxury vehicle brand. Their slogan "The Relentless Pursuit of Perfection", symbolizes their obsessive attention to detail and how it has set them apart from other luxury vehicles today.

Design and technology

Since the brand was started, they have relied on specific vehicle development standards in order to create some of their best luxury cars. The acronym "IDEAL" (Impressive, Dynamic, Elegant, Advanced, and Lasting) defines everything in their vehicles from exterior looks and aerodynamics to ride comfort and interior ergonomics. They even have a list of standards known as the "Lexus Musts", which covers over 500 different product standards that each vehicle was comply with. With this level of attention to detail, you're sure to get only the best when it comes to Lexus.

Japanese reliability

When it comes to industry ratings, you'd be glad to know that Lexus has been named by J.D. Power and Associates as the most reliable car brand in the U.S. over fourteen times since 1995. They've constantly led the charts when it came to build quality, owner satisfaction, and overall vehicle reliability. There aren't a lot of vehicle manufacturers, let alone luxury car makers, who can top Lexus' ratings, let alone for more than a decade.

The Lexus future

The future seems bright for Lexus, especially once you've got a glimpse of their LF Series. Using a design philosophy called L-finesse (a portmanteau of "Leading Edge" and "finesse"), all new vehicles from Lexus would incorporate cutting-edge technology including advanced instrument panels, multi-driver vehicle configurations, hybrid engines, and other unconventional designs. The LF or Lexus Future series may be a long way off, but they are sure to hit it big if you'd look at any of Lexus' past success. For now, we'd have to settle for their current lineup of luxury cars, but it's easy to see that some of their future technology is already present in some of their vehicles today.

Lexus Top Sellers

Lexus Highlights

L-finesse: Lexus' Own Brand of Styling

Luxury vehicles are all about sytle, and nobody does it quite right like Lexus. Almost all premium vehicle brands today boast of high-performance and luxury comforts in their cars, and in the end, it all boils down to whose vehicles look better. That's where the Lexus L-finesse concept comes in. Through their unique philosophy, Lexus is able to incorporate simplicity and elegance into their vehicles, making them stand out among the rest today.

How Japanese aesthetics translate into luxury

Vehicle contours, interiors and body colors are all taken into account under L-finesse, and much of this is influenced by Japanese aesthetics. To put it simply, it's a combination of advanced technology applied with finesse, and much of it relies on simplicity rather than making a bold statement on car design. The entire concept relies on three important factors.

Seamless anticipation

Following the concept of Omotenashi, or the Japanese spirit of hospitality, Lexus designs will now keep a standard that evokes calm and complete control to the driver whenever he or she is inside the vehicle. This transcends into everything from smooth responsive power all the way to a discrete interior design.

Incisive simplicity

The L-finesse concept will want to expand the boundaries of automotive technology, yet keep everything simple within the bounds of practicality. As such, complex designs and devices are replaced with a clever yet simple look and feel.

Intriguing elegance

When you're driving a Lexus, you should be able to catch the attention of those you drive past by, and it stays true with the L-finesse concept. Designers seek to create elegant and seamless bodywork, which can be seen in the new Lexus LF lineup.

Lexus future designs lie with their LF series

The LF series of concept cars hold the future for all future production vehicles coming from Lexus. Beginning with the LF-X back in 2003, Lexus will continue to redesign their upcoming line of luxury cars and SUVs to reflect their L-finesse design language. We'll just have to wait and see how things start to shape up when they release the redesigned fourth generation Lexus GS.

Lexus Trivia

Did you know?

  • The Toyota chairman once asked, "Can we create a luxury vehicle to challenge the world's best?" This led to a top-secret project code-named F1, which led to the creation of the Lexus brand.
  • Lexus was derived from Alexis. But the name applied more to people than to a vehicle brand. So, the first letter was removed and the "i" was replaced with "u" to come up with the Lexus name.
  • Lexus aims for sustainability with its hybrid models that are made primarily using infinitely recyclable plastics.

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