With the production started in 1992 and the model officially launched in 1993 as a replacement for the M30, the Infiniti J30 was a luxury sedan that featured a rear-wheel drive layout. It was marketed as a “personal luxury sedan” with the help of commercials using artistic shots and jazz music. The marketing tactic was effective for a time, and sales were initially mildly successful. Throughout its short, five-year stint, it received few, minor upgrades and was released only as a single-generation vehicle. Five years later, Nissan stopped the production of the Infiniti J30 in 1997 to make way for its successor, the Infiniti I30.
1993: The J30 as a distinctly styled sedan
To differentiate the J30 from other Infiniti vehicles, its designers steered clear from the wedge-shaped exterior, an all-too common feature of sedans at that time. The result was a distinctly styled exterior that featured rounded flanks. However, this design was quite polarizing, with buyers either hating or loving it. Nevertheless, it did attract attention.
The interior was designed with the help of Poltrona Frau, an Italian furniture maker. To establish the sedan’s luxurious appeal, the contrasting arrangement featured in the bigger Q45 model was used as a basis. The dashboard and center console were then covered with dark-colored panels, while the seats, carpet mats, headliner, and interior door panels were covered with a lighter hue. Another unique feature of the Infiniti J30 was its unconventional window control layout for the driver’s side. The driver’s window switch was double in size and had a one-touch express down mechanism. For the window switches on the rear and front passenger sides, the controls were mounted on top of the door pull handle and were thumb activated.
Consumers at that time may not agree on the J30’s design, but one thing was certain. This luxury sedan packed a punch in terms of engine performance. This is because it was powered by a 3-L V6 that could produce a whopping 210 horsepower and 192 lb/ft. of torque.
The J30’s list of standard features included leather upholstery, a digital climate control, a Bose sound system, a front ashtray, exterior glasses with a bronze tint, power seats, three-channel anti-lock brakes, dual airbags, variable speed-sensitive power steering, and ventilated rear and front discs.
1994-1997: Minor changes over the years
In 1994, the J30 was given minor upgrades. These included two more speakers for the sound system and front seats that were heated. In the following year, a few minor changes were added. The list included a power lumbar support for the driver seat, an anti-glare mirror, and restyled taillights. In 1996, the Infiniti J30 was offered in three new color variants. During its last year of production in 1997, the J30 received no upgrade. On June 1997, production was officially scrapped.