Zoom-zoom—for more than a decade now, Mazda has been using this tagline to promote its line of vehicles. It has been effective for Mazda since the tagline sounds young, current, and cool. However,
zoom-zoom isn’t merely a marketing slogan for the Japanese automotive brand—it also describes the concept behind Mazda’s vehicles. That’s why the Mazda 3, one of the brand’s premier model lines, is young, current, and cool all at the same time.
2004: The Birth of the Mazda 6’s
The Mazda 3, which is often referred to as the little brother of the mid-size Mazda 6, first hit car showrooms in 2004. The compact Mazda 3 is based on the Ford C1 platform, the same one used in the Ford Focus and several Volvo vehicles. It replaced the old Mazda Familia in the brand’s U.S. product lineup and came in the form of either a
coupe style four-door sedan or a five-door hatchback. In the U.S., the Mazda 3 was offered in two trim levels: “i” and “s”. Both trim levels featured the same inline-4 Mazda MZR engine.
2005-2007: The Bestseller
The Mazda 3 sold relatively well during its debut year as automotive consumers were impressed with its styling, performance, and handling. That’s not surprising since the Mazda 3 is practically a sports car that doesn’t have a
sports car price tag. However, it’s the succeeding years that definitely launched the Mazda 3 to superstardom. Despite the fact that the 2005-2007 model years hardly had changes, these models sold well—very well. In fact, the Mazda 3 was the second best-selling car in Canada in 2006 and was the top-seller in Israel from 2005-2007. Its sales in the U.S. rose significantly as well.
2009: The Second Generation
The second generation Mazda 3 finally arrived in 2009. The new Mazda 3 embodied the
zoom-zoom concept even more as the car was restyled to look even younger, more current, and cooler than it was before. Performance-wise, it naturally got a boost as well. Under the hood of the second-generation Mazda 3 sat an upgraded version of the MZR engine. It still came in sedan or hatchback forms and was offered in the same two trim levels.
The 2012 Mazda 3 became one of the first beneficiaries of SkyActiv, which is capable of increasing performance and fuel efficiency in a manner that’s eco-friendly. It’s Mazda’s series of technologies that includes the SkyActiv-G 2.0-L direct-injection engine and the SkyActiv-Drive five-speed automatic/six-speed manual transmission. Car and Driver magazine reported that the Mazda 3 can reach an estimated EPA fuel-economy rating of 39 mpg city and 39 to 40 highway. That puts the Mazda 3 in the same league as the Ford Fiesta, the Volkswagen Golf, the Volkswagen Jetta, and the Chevrolet Cruze, all of which are regarded as highly fuel-efficient vehicles.