Internationally known as the Daewoo Magnus, the Suzuki Verona was introduced to the American market in 2004. This car was considered as Suzuki’s effort in making its own mark in the lucrative midsize sedan market. Though it had a low price, the Verona known for having well-made interiors and pleasant ride quality throughout its short run. Here’s a quick look at the Suzuki Verona from its beginning until its demise.
2000: The Daewoo Magnus in Korea
Before it was rebadged and sold in the United States, the Suzuki Verona found its roots in the Daewoo Magnus. The Magnus was created by Korean automaker Daewoo Motors before the company was purchased by General Motors. Internally, the Magnus model was known in the company as the V200. This vehicle was based on the Daewoo Leganza, which was designated as the V100. It is important to note, though, that the Magnus was created based on a stretched platform of the Leganza model. In 2006, the Magnus received a complete makeover and this resulted to a name change in the form of the Daewoo Tosca. This new vehicle was designated as the V250 and it ultimately replaced the Magnus in the Korean market shortly afterwards.
2000-2004: The Daewoo Evanda in Europe
The Daewoo Magnus was marketed as the Daewoo Evanda in Western Europe and it was known as the Chevrolet Evanda in a lot of Eastern European countries. Similar to the Magnus in Korea, the Evanda replaced Daewoo Leganza and Chevrolet Alero in the market. In 2004, however, the Daewoo brand was replaced by Chevrolet all throughout Europe.
2004: The Suzuki Verona in America
In 2004, the Daewoo Magnus was badge-engineered and it finally arrived in American shores as the Suzuki Verona. It was also sold in other regions such as Canada, China, Arabia, and parts of South America as the Chevrolet Epica. The Verona was Suzuki’s entry to the midsize sedan segment with the hopes of carving its niche in the said market with the help of the model. It was available in two trims—base and LX, which were powered by a 2.5 L inline six-cylinder engine that could churn out up to 155 hp. Upon release, Suzuki aimed to sell around 25,000 Verona units in the United States. However, this proved to be very difficult as the sales figures fell short of the company’s expectations. Many say that the failure in sales is due to the car’s modest features, which buyers did not appreciate.
2006: The Verona calls it a day
After just two years in the market with one generation produced, Suzuki dropped the mid-size Verona due to its poor sales performance. This taught the company that a low price tag isn’t enough to draw in enough buyers, especially if there are better options in the market.