In 2002, Toyota Motor Sales USA launched a marque that aims to attract the younger demographic in the United States-Scion. Stemming from its parent company's principle of "Value Innovation," Scion has become the magnet for the young and young at heart who are looking for high-quality yet unique automobiles. However, despite its age and target market, Scion is continuously pushing the boundaries to come up with innovations that will rival mainstream car brands. These innovations will not only be for the automobile industry but for the people as well.
Drift, time attack, rally, or drag-no matter what event it is, Scion's racing department has proven that it can compete with the best and bigger racing brands. Founded in 2004, Scion Racing has bagged numerous championships and broken various track records. With race-ready tCs, xBs, and xDs, the Scion Racing team dominates various race series such as the Formula Drift, Rally-America, and NASA Road Race.
Scion release series
With its passion to build unique and customizable automobiles, Scion released four limited edition vehicle series that are loaded with exclusive features. To prove that these Scionified cars are rare, the cars in the release series come with limited edition badges indicating the number of the vehicle. The limited edition cars in the series are the tC RS 8.0 Absolutely Red, xD RS 4.0 Blizzard Pearl, xB RS 9.0 Hot Lava, and tC RS 7.0 High Voltage.
If there's one feature that young car owners love about their cars, it's the audio system. Good audio systems not only allow drivers to listen to music conveniently, but they also let motorists express themselves. With this in mind, Scion has launched the BeSpoke Premium Audio System for all its 2013 models. BeSpoke allows drivers to access various personalized content services such as social networking sites, routing maps, Internet radio, and POI search. It also allows drivers to adjust music volume depending on vehicle speed and channel availability. Additionally, the Scion Sound Processing featured in BeSpoke lets drivers choose among three sound production presets: natural, for a smooth and even sound; hear, for a powerful and energetic sound; and feel, for deep and bass-enhanced music.