Throughout the years, cars have become tools for self-expression, statements, and advertising. WEXCO, the creator of AutoTex Wipers, grabbed this opportunity to support the Breast Cancer Awareness campaign. Headed by CEO Paula Lombard, the company created the AutoTex PINK wiper line to help “wipe out” breast cancer.
The inspiration for Autotex PINK
The venture came into play after Lombard learned that her goddaughter was diagnosed with cancer of the cheek. As she became more aware of the disease, it became clearer that she wanted to support a cancer charity. She partnered with the National Breast Cancer Foundation believing that it will be the best avenue to help cancer-stricken women. Through the arrangement, 85 percent of AutoTex PINK’s proceeds go to breast cancer research and education, free mammographies, and other related activities.
Bridging the male-female gap in the auto industry
Stereotypically speaking, the automotive scene is associated with men. However, there are female individuals like WEXCO’s Paula Lombard who have successfully integrated themselves to a predominantly male industry. For her, respect among contemporaries can be achieved through integrity. With changes like this, it is possible that the auto industry will develop into a more proactive entity that bridges gaps not only between males and females but also between cultures and ideas.