Today, “mopar” has become ubiquitous among automotive enthusiasts as another name for any Chyrsler-built vehicle. However, the term is actually a contraction of the phrase “motor parts.” It has been around since the 1920s, but it was only in 1937 when Chrysler actually turned Mopar into a car parts and servicing brand that caters to its vehicles.
Becoming a household name
Mopar started becoming a household term during the 1950s, when it built the Hemispherical engine for Plymouth cars. During the 1960s, the brand re-introduced the Hemi and solidified its reputation for engineering the engine. Mopar became a leading brand in the golden days of the muscle car.
Diversifying and specializing
When stricter emission laws were passed in 1972, Mopar turned its attention to creating a more diverse product line-up for Chrysler, Dodge, Plymouth, Jeep, and Eagle models. It learned to specialize in maintenance and collision parts. During the 1970s and 1980s, its parent company learned to create a better distribution system, and thus Mopar became widely available through a wider network of dealers and in various operations.
Guarantee of quality
Today, Mopar’s ubiquitous brand name gives it a guarantee of quality replacement products. Its solidity as a brand with over 75 years of history has been assured, so the company continues what it does best. It has also expanded into creating customized vehicles in small numbers.