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A Brand Like No Other: Optima and Its 40 Years of Reshaping Battery Technology

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Others might ignore the importance of their road monsters’ power sources, but Optima takes its batteries very seriously. With a 40-year history of continuous development and world-class engineering, the brand is now one of the top providers of heavy-duty batteries for cars, trucks, SUVs, and motor-powered boats.

Optima’s history at a glance

Donald H. McClelland and John L. Devitt developed the maintenance-free type lead-acid battery in 1972. The two started the Gates Rubber Company, which was the original owner of Optima Batteries Inc. The company was the sole manufacturer of Optima batteries until the Gylling Group of Scandinavia acquired the brand in 1992. After eight years, Johnson Controls decided to purchase Optima Batteries Inc. from its second owner. In 2004, Optima became the official OE battery of all Ford GT vehicles.


The brand’s secret to success is probably its commitment in bringing the ‘Ultimate Power Source’ to the professionals, the car enthusiasts, and the regular drivers. Optima aims to deliver the ultimate battery that can go beyond the capabilities of ordinary batteries on the market. The brand is proud of its collection of first-rate power sources, which includes the YELLOWTOP, REDTOP, and BLUETOP series. These batteries are proven to be virtually spill-proof and 15 times more resistant to vibrations, thanks to the brand’s unique SPIRAL CELL TECHNOLOGY.

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