Imagine this: you're carrying a load of lumber or pipe from the local home remodeling center, driving along, when suddenly, a ball bounces into the road. Knowing that a child is likely to be coming next, you react instinctively and slam on the brakes. WHAM! Suddenly, that load of whatever you were carrying slams into the front of the bed, putting some nice dents and scratches in the finish. Well, you did the right thing, even though the kid actually had enough sense to stop and look before going after the ball - but that doesn't help restore your truck's pristine finish, does it? Well, get over it. A pickup truck is a work tool. These things are practically inevitable if you're planning to use the vehicle the way it was intended. If you want it both ways, however, you can install some protection, like the Putco Front Bed Protector. This nifty accessory is made from the company's own proprietary NeveRustTM brand of stainless steel, looks great in any truck, and absorbs the impacts of shifting cargo. The Putco Front Bed Protector is a great compliment for some of their other pickup accessories, such as their bed cap and bed rails. Auto hobbyists are entitled to courteous technical assistance while buying reliable auto parts for their car or truck. Thus, we've created a 24-hour, 7 day a week customer support call desk to answer all your requests. To sweeten the deal, we provide completely free shipping on every order $50 and higher. If you find a better price, call us - we always beat any advertised price for auto parts.