Let's get one thing straight - the pickup truck is built first and foremost to be a utilitarian piece of machinery, designed to haul loads of anything ranging from fine furniture to cow manure from one place to another. In fact, the first pickup truck, built in 1896, was nothing more than a hay wagon with one of those newfangled "infernal combustion" engines hooked up to the wheels via a chain and sprocket drive. The Dodge company made the first modern pickup truck for the U.S. Army during the First World War, then decided to offer this innovative design to the public in 1920. Farmers, ranchers, tradesmen and junk dealers saw the usefulness immediately, and an American legend was born. Today, a pickup truck is used as much for everyday transportation as it is for work. Even those in primary industries like farming and logging often want the best of both worlds - a vehicle that works hard while maintaining its good looks. For them, there is the Bedrug Bed Mat. Made of tough, weatherproof plastic polymer with a molded foam layer on the bottom, it's guaranteed to protect the finish of your truck's bed from whatever you want to throw back there. Auto part customers always want an outstanding level of assistance when looking at high-quality automotive parts. Accordingly, we've created a twenty-four hour a day sales help call bureau to address your requests. To make a good deal even better, all parts come with 100% free shipping for all orders $50 or more. If you spot a better price somewhere else, let us know - we always beat any legitimate auto part price.