Color psychology, as the experts describe it, is the study of hues as a determinant of human behavior and perception, and this plays a major part in the marketing and sales industry. To give you a concrete example how this affects consumer purchase, imagine yourself in a car shop talking to a car salesman. You are about to buy your first car and you already have a model and color in mind; however, the salesman regretfully informed you that the color you’re looking for is currently out of stock and it may take a month to restock. Would you go for another color or stick to the one you have in mind? The majority would probably look for other options to get the model and color of the car they want.
Aside from affecting your mood, your color preferences also speak about you, your personality and the image you’re trying to send to everybody. We’ve listed the most common car colors and the traits associated with them. If you’re planning to buy your next car, you may want to read this first and make sure that your next car’s color reflects your personality.
The color white denotes honesty, purity, and a taste for simplicity. This color also signifies being clear and direct, values order and organization. You are perceived as a perfectionist and have a strong attention to detail. Drivers of white cars are also believed to have a very trusting personality. For some regions, the white color can be seen as a high maintenance color due to geographic considerations (dust & dirt).
Black also embodies elegance, class, and being empowered. Drivers drawn to black cars are believed to be aggressive, competitive, intimidating, not easily manipulated, and sometimes, being discreet and secretive (or mysterious). They tend to be careful about the image they portray, preferring to project a professional appearance.
3. Silver / Gray
While these two are almost of the same hue, they give out a very different interpretation. For silver, you are seen as futuristic, prestigious, sophisticated, and elegant. The metallic gleam of silver signifies innovation. Silver is also considered as a color of security and style, with an eye on the upscale. You value your high status and you’re not afraid to show it. You tend to seek stability, are inclined to think positively about life, and are capable of accomplishing great things.
Gray, on the other hand, denotes dignity, tradition, practicality and maturity. In contrast to silver, you care less about the status and more about the status quo as you are career-driven. You are neutral and very pragmatic. He who likes gray is usually seen as someone who likes life’s comforts, emotionally stable, reasonable and helpful. They don’t get hung up on life’s meanders and tend to enjoy going with the flow of life.
This color projects action, power, and confidence. For men, red means “flexing muscles on the road”, while for women, it means confidence and fun. If you drive a red car, you are seen as a go-getter type and who has a great status in your field. You are very sensual, dynamic, outgoing and a standout as you like to call attention to yourself (outgoing). You are very enthusiastic about life, as well as passionate about your interests. You like to take charge, and like to see things getting done quickly and efficiently. The downside of this, people who are drawn to red color are often impulsive, aggressive, and are known to have frequent emotional ups and downs.
If you drive a deeper bluish-red color like maroon or wine, you still have the same inclination but are more subtle.
Generally, blue is a practical, and a happy color. It projects stability, truthfulness, security, and serenity. You are believed to be a hard worker who strives to achieve their goals. If you go for a darker shade of blue, you are seen as credible, confident, dependable, and authoritative. For the middle blue, this means you are a cool, calm, faithful and the quiet type of person. Calm to the point of really being unshaken. The light shade also means cool, calm, quiet and loyal – though slightly lacking in self-confidence denoted by dark blue car owners. Furthermore, light blue car owners often have a strong maternal instinct.
6. Brown / Beige
The color brown and beige exude quiet peace, down to earth, natural, unique, and no nonsense. Brown or beige car owners want value and a long life in his or her purchases and doesn’t care about trends or fads.
7. Yellow / Gold
Yellow is usually associated with young people and risk takers. They are usually joyful, with a great sense of humor, young at heart and they have a “don’t worry, be happy” attitude. For gold car owners, just like the red car owners, you are also seen as an attention getter and a very glamorous one. You are also believed to be warm, upbeat, and very intelligent.
You are very fun-loving, talkative, fickle and trendy. You are very comfortable with value and saving money. People see you as artistic, creative, authentic, individual and complex. You are also not afraid of going against the tide, individually charming, and exudes a certain complexity to this kind of personality.
Green is often equated with a well-balanced status. Someone seated in a green ride usually leads a positive outlook in life and often possesses calm and comforting personalities. They are conscientious and considerate people who keep their emotions balanced even in the worst circumstances. If you opt for a darker shade of green, you are seen as someone who is traditional and trustworthy, while the lighter shade suggests being trendy, whimsical, and lively. The lighter shade also suggests that you are a fashion laggard, in no rush to catch up to current trends, very simple and understated, and lastly, someone who likes to be thought as no fuss. The yellowish green color signifies a connection to nature.