Super Bowl—for sports fans, it’s time to sit back, relax, maybe have a tailgate party with friends, and enjoy a great football game. For big companies, it's time to dump huge amounts of money just to get a spot during commercial breaks. The automotive industry, in particular, has been one of the top Super Bowl commercial ad buyers since 2011. So you might be wondering, how … [Read more...] about How Much Is a Super Bowl Car Commercial?
It’s that time of the year again—that time when almost every single thing that you see outside is covered by a sheet of snow. Driving in this type of weather is not only difficult but also can be extremely dangerous. Not every vehicle can easily run on this kind of terrain, so you better choose your workhorse carefully. To help you out, we rounded up some of the vehicles that … [Read more...] about Five Vehicles that are Perfect for Winter Driving
The 2016 New York International Auto Show opened in March 25. The Big Apple holds one of the biggest automotive exhibits on this side of USA. It has been an annual affair for manufacturers and enthusiasts alike for over a century now. With a few days left, you can still get a glimpse of the best rides about to roll out on the streets. The East Coast boasts its fare share of … [Read more...] about 5 Rides Worth Checking Out at the 2016 New York Auto Show
By now, we are all too familiar with the brand X versus brand Y strategy in many advertising campaigns. This same tactic has been used by luxury car makers like BMW and Mercedes Benz to launch an all-out war against their rivals, firing off the most clever advertising spiels. These wildly creative car advertisements have gone from friendly banters to sheer mockery. Here are … [Read more...] about Epic Car Advertising Wars
You never forget your first. The automotive industry is filled with companies with a rich heritage that span decades, some even more than a century. While most makers would rather celebrate their greatest hits (which aren't necessarily their first iterations to the automotive world), it's easy to forget where it all began. They say to look into the past is to prepare for the … [Read more...] about Automotive History – Their First Vehicles Part 1