By now, we are all too familiar with the brand X versus brand Y strategy in many advertising campaigns. This same tactic has been used by luxury car makers like BMW and Mercedes Benz to launch an all-out war against their rivals, firing off the most clever advertising spiels. These wildly creative car advertisements have gone from friendly banters to sheer mockery. Here are … [Read more...] about Epic Car Advertising Wars
You never forget your first. The automotive industry is filled with companies with a rich heritage that span decades, some even more than a century. While most makers would rather celebrate their greatest hits (which aren't necessarily their first iterations to the automotive world), it's easy to forget where it all began. They say to look into the past is to prepare for the … [Read more...] about Automotive History – Their First Vehicles Part 1
Old and vintage cars are a joy to see. But when they're abandoned to rot away or left deliberately at the mercy of mother nature, this joy instantly turns into a feeling of nostalgia. And one could not help but ask, "Why were they left there? Since when were they there? Could there be a way for them to be given a second chance at life?" It's really heartbreaking to see these … [Read more...] about Abandoned Old and Vintage Cars You’d Wish You Could Bring Back to Life
Many car designers and engineers want to leave their own personal imprints on the vehicles that they design and make. Most of them do this by leaving 'Easter Eggs,' which are hidden features, messages, or jokes. Some of these 'Easter Eggs' are hidden in plain sight and are pretty obvious, while others are usually only seen by those with keen eyes. Here are some of … [Read more...] about Automotive ‘Easter Eggs’ That Make Cars More Awesome
A logo represents and embodies the spirit of a brand, sometimes much more than the brand name itself. A good one usually evokes an emotional response by merely being seen. This is especially true for car makers, and one great example of this would be the Ferrari logo. A lot of people, automotive enthusiasts or not, become giddy at the sight of Ferrari's prancing horse. But how … [Read more...] about The Origins of the Logos of Some Famous Car Makers, Explained!