Buick: Made in the USA
You can't go wrong with an American-made vehicle, and that's exactly what Buick is known for. Buick is currently the oldest active American make, making them one of the best pioneers in the history of auto making. The company can trace its roots back as the Buick Auto-Vim and Power Company in 1899 by founder David Dunbar Buick, which is now under General Motors group of companies. Over the years, Buick vehicle have held some rather unique features that they have clearly made their own. Let's take a look at what has made this particular brand last for such a very long time.
David Buick's Trishield
Rooted in founder David Buick's ancestral coat of arms, the Trishield logo is unique to the brand. The old logo was comprised of a trio of shields in red, white and blue, denoting the LeSabre, Invicta, and Electra, which was the Buick lineup back then. These patriotic colors have since been simplified into today's elegant monochrome form, but you can still see people replacing their vehicle's emblem with the more classic red, white, and blue.
The most dependable brand in the US
In a J.D. Power and Associates Vehicle Dependability Study, Buick tied with Jaguar as the most dependable automotive brand in the United States. What else can you expect from the oldest automaker in the US? Today, Buick continues to grow and is currently ranked as the fastest growing vehicle brand in North America and has also attracted a younger customer demographic. It just shows that even today, Americans young or old, continue to place Buick in high regard when it comes to vehicle performance and safety.
An American tradition
With a rich history of innovation that goes back to the turn of the century, Buick is here to stay. Today's vehicles are designed to better appeal to the younger generation, just like their classic lineup appealed to their fathers and grandfathers back then. Sedans and crossover SUVs dominate Buick's current lineup, and they are loaded with advanced features such as fuel efficient technology, top-of-the-line safety devices, and most of all, the unique look and design that only Buick can offer.
Better Fuel Efficiency with Buick's Innovative eAssist Technology
It's good to know that America's oldest vehicle brand is still leading the pack when it comes to innovative technology with the introduction of its eAssist system. This new tech can drastically improve a vehicle's fuel efficiency by up to an estimated 25%! That's a big deal, especially with gasoline's prices nowadays. Let's take a look at how Buick was able to manage this feat and what it means for future vehicles from this tried and tested brand.
The latest tech from the oldest American auto brand
Buick's eAssist technology can improve a vehicle's fuel efficiency by simply adding a small electric motor that works in conjunction with an ECOTEC engine. It does this in several ways with innovations like:
Vehicles that have eAssist today
Automatically shifting from the gasoline powered engine to the electric motor. It does this seamlessly that you won't even feel it kick in. Once you step off the brakes, you engine will automatically restart without any lag.
It uses the concept of regenerative braking, allowing your vehicle to convert its forward momentum into usable energy whenever you slow down or come to a complete stop. Your car's batteries will last longer and it works great with the electric motor's lithium-ion battery.
Speaking of which, the state-of-the-art lithium-ion battery that powers the electric motor would also help run other accessories such as your radio, climate control systems, and other electronics. When used with regenerative braking, you'll be basically getting free electricity for your devices whenever you stop or slow down.
Both the 2012 LaCrosse and the 2012 Regal have eAssist tech built-in, and both have proven to provide better fuel efficiency compared to their competitors in their respective vehicle classes. Coupled with Buick's expertise in aerodynamics and engine fuel economy, then you've got a winning combination that's sure to help you save more whenever you're at the pump.