From Humble Beginnings: The History of Dodge
Brothers John and Horace Dodge founded the Dodge Brothers Inc in 1914, after building engines for Henry Ford. The Dodge Brothers Inc was the first automobile manufacturer to mass-produce an all-steel touring car, which was used by General John J. Pershing during the 1916 Mexican Border campaign against Pancho Villa. More than 45,000 Dodge cars were built and sold in 1915, making Dodge the second-best selling car in America. Dodge cars and pickup trucks earned a reputation for its value, reliability, and durability.
A Solid Reputation: Dodge Model 30
The Dodge Model 30 was the first mass-produced car to sport a new 212-cubic inch four-cylinder engine. It also sported a rigid and durable, all-steel body construction versus the standard wood-framed automobiles. Dodge also included features like the 12-volt electrical system, sliding gear transmission, and a 35 horsepower engine. Lt. George S. Patton used the Dodge Model 30 to raid a ranch house in San Miguelito, Sonora during the Pancho Villa Expedition. In 1925, Dodge was able to manufacture and sell a million cars.
Proven Reliability: Pick Up Trucks
With the success of their cars, the Dodge Brothers thought of expanding to other car manufacturing areas and trucks seemed to be a great start. They first introduced light and medium-duty models which were based on their passenger car's body. As time went by, Dodge's trucks gained their own chassis and body designs. The four-wheeled drive trucks came out after World War II and the very first 4WD truck was the Power Wagon. Dodge also incorporated car-like features to its trucks like an "adventure package" in the 1960s and a "sedan-like space" in itsClub Cub of the 1970s.
A Durable Future: The Dodge Dart
In an era where the compact car is slowly become king, Dodge enters the arena with its Dart. Built from the same platform as the Alfa Romeo Giulleta, the Dart is packed with innovative features like a Thin Film Transistor orTFT instrument cluster, a MultiAir Turbo Engine Technology, Dual Dry Clutch Transmission or DDCT, and Active Grille Shutters. Dodge engineers went back to their roots and followed John and Horace's legacy to not just create but to also innovate. The Dart was born out of Dodge's innovative techniques and technologies.
Dodge Hits Its Target with the New Dart
Dodge redefines the compact car with the all new Dart. Merging Dodge's passion for performance and Alfa Romeo's DNA gave birth to a stylish, fuel efficient, tech-savvy, and aerodynamic compact car. The Dart has all the right ingredients and attitude to give its owners a very agile and fun-to-drive machine.
Engine Power through Technology
The new Dart has three new engines to choose from: a 1.4-liter 16-valve Intercooled MultiAir Turbo engine, a 2.0-liter 16-valveTigershark four-cylinder engine, and a 2.4-liter 16-valve MultiAir II four-cylinder engine. With at least 160 hp and 148 lbs-ft of torque, these engines optimize air flow for maximum efficiency, increase power by 10 percent, and it also reduce carbon dioxide emissions by as much as 10 percent. The Dart, clearly, is the result of Dodge's commitment to change how a compact car's engine should be, powerful yet efficient.
Tailor-made for Driving Fun
Paired with the Dart's powerful new engine, Dodge engineers listened to the drivers, and introduced the six-speed manual transmission. This state-of-the-art unit has optimized gear ratios to maintain low engine rpm during high-speed driving, which maximizes fuel economy and minimizes cabin noise. It also features the Hill-start Assist System which automatically engages when it senses that the Dart is on a hill. Dodge's mission is to bring back the joy of shifting gears, and make driving seriously fun once more.
Dodge's design team created a world-class aerodynamic vehicle for everyone to love. The Dart has a one ?of-a-kind system called the Active Grille Shutter System. This system automatically blocks air flow through the lower grill while driving at high speeds, reducing drag, and increasing fuel economy. Dodge's also included aerodynamic details like the laser-brazed roof ditch, trapped hood design, and rear lower diffuser panel to increase the Dart's aerodynamic profile and its artful design.
The Dodge Dart's design was inspired by the beautifully designed cars throughout time. With all of its great proportions and performance inspired design, the Dart delivers world-class features and is what a compact sedan should be: fast, beautiful, and efficient.