To Infiniti and Beyond
The 80s was the decade when Japanese automobiles started becoming popular in North America. Japanese automotive companies experienced a boom in the U.S. during this time as more and more Americans learned to appreciate cars that are more compact and less expensive than their American-manufactured counterparts. Toyota, Honda, and Nissan thrived and were able to get a sizable share of the mid-level automotive market. They didn't stop at that though-Toyota, Honda, and Nissan also looked to grab a share of the premium segment. However, luxury vehicles didn't fit with the more mainstream image of the three brands. That led Toyota and Honda to develop the Lexus and Acura brands respectively. Nissan, on the other, hand, was preparing to launch Infiniti-the company's very own premium division.
Competition for U.S. and European Brands
Infiniti's original goal was to go toe-to-toe with U.S. and European automakers that lorded over the luxury car market. Infiniti aimed to accomplish that via the release of their first two models-the Infiniti Q45 and the Infiniti M30. These two led the charge for Nissan's premium brand. Although very different from each other, the Infiniti Q45 and the Infiniti M30 were designed to compete with popular luxury models such as the BMW 7, the Mercedes S-Class, and the Jaguar XJ.
Looking Towards The Future
After two decades, Infiniti has firmly established itself in the premium automobile market. Today, the brand has turned its attention towards the future. With recent innovations such as the hydraulic body motion control system and the back-up collision intervention system, automotive consumers can expect cutting-edge technology from Infiniti automobiles.
2012 Infiniti M35h: A World Record Holder
Not many automobiles have the distinction of being referred to as a Guinness record holder. The 2012 Infiniti M35h, a full hybrid automobile from Nissan's luxury brand, is one of the select few that has made it into Guinness' records. And mind you, the M35h's record isn't for something that's as trivial as being the vehicle with the lightest side mirrors or whatnot. Instead, the 2012 Infiniti M35h holds the record of being the fastest full hybrid automobile in the entire globe-a record that Infiniti can truly be proud of. That's not an easy feat by any means.
A Hybrid of Performance and Economy
The 2012 Infiniti M35h set the world record by finishing quarter-mile runs in an average of just 13.9 seconds. The M35h was able to go beyond the 100mph-mark in each run with the help of its 3.5-liter V6 engine that's capable of 302hp and its electric motor that's capable of 67hp. This impressive accomplishment puts it a notch above its competitors such as the BMW 5 Series and the Jaguar XF and proves that performance need not be sacrificed in favor of fuel economy.
A Testament to Infiniti's Commitment to Innovation
Infiniti has brought the automotive industry many firsts. Examples of these are the hydraulic body motion control system and the back-up collision intervention system that are equipped in Infiniti vehicles. While the 2012 Infiniti M35h may not be the first manufactured hybrid car in the world, it's certainly one of the best as evidenced by the world record it holds. You may be aware that Infiniti started working on hybrids quite a bit late when compared to its competitors; but despite that, it was able to match-and in some aspects surpass-the technology employed by other automakers. Again, there's no better proof of the statements above than the Infiniti M35h.