Lexus: Redefining Luxury Vehicles
Lexus is known world-wide for producing some of the finest luxury vehicles in the market today. All of their cars boast of well-crafted cabins, top-of-the-line performance, and powerful but silent engines. Born from a clandestine flagship sedan project, code-named project F1, Lexus was the brainchild of Toyota chairman Eiji Toyoda's vision of creating the best luxury vehicle brand. Their slogan "The Relentless Pursuit of Perfection", symbolizes their obsessive attention to detail and how it has set them apart from other luxury vehicles today.
Design and technology
Since the brand was started, they have relied on specific vehicle development standards in order to create some of their best luxury cars. The acronym "IDEAL" (Impressive, Dynamic, Elegant, Advanced, and Lasting) defines everything in their vehicles from exterior looks and aerodynamics to ride comfort and interior ergonomics. They even have a list of standards known as the "Lexus Musts", which covers over 500 different product standards that each vehicle was comply with. With this level of attention to detail, you're sure to get only the best when it comes to Lexus.
When it comes to industry ratings, you'd be glad to know that Lexus has been named by J.D. Power and Associates as the most reliable car brand in the U.S. over fourteen times since 1995. They've constantly led the charts when it came to build quality, owner satisfaction, and overall vehicle reliability. There aren't a lot of vehicle manufacturers, let alone luxury car makers, who can top Lexus' ratings, let alone for more than a decade.
The Lexus future
The future seems bright for Lexus, especially once you've got a glimpse of their LF Series. Using a design philosophy called L-finesse (a portmanteau of "Leading Edge" and "finesse"), all new vehicles from Lexus would incorporate cutting-edge technology including advanced instrument panels, multi-driver vehicle configurations, hybrid engines, and other unconventional designs. The LF or Lexus Future series may be a long way off, but they are sure to hit it big if you'd look at any of Lexus' past success. For now, we'd have to settle for their current lineup of luxury cars, but it's easy to see that some of their future technology is already present in some of their vehicles today.