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            Michelin: Continuing its Reign as the Market Leader in Premium Tires

            For almost a century now, Michelin has made its mark as one of the leading brands in the tire industry. It started in the United States way back 1907. It has been a supplier to popular vehicles, which led to its increase in demand. This brand boomed even more with their concept of radial tires. Because of its massive success, Michelin became the largest international tire company, providing a wide variety of reliable lines of tires. As a way of giving back, its corporate social responsibility aims to ensure that the operations of its products are environmentally safe. With its remarkable logo and one-of-a-kind products, Michelin is one tough brand that sets the standards of world-class tires.

            Exceptional tires

            Michelin® has already proved its worth as an established brand as it continues to provide high-quality tires for different types of vehicle through the years. One of its valued products is the Defender®. What sets it unique from other passenger tires is its outstanding structure that is sure to last for a long period of time. It integrates MaxTouch Construction and IntelliSipe technology that maintain the firm traction of the tires on the road while helping them slow down and stop safely during braking. Another important feature of the Defender is its EnergySaving Construction. This allows the tires to move with more ease and efficiency to improve the vehicle's fuel economy.

            Aside from durable passenger tires, Michelin also offers tires that are used for adventurous road trips. These include the Pilot tire series. Included in this series is the Pilot® Super Sport, which is specially made for endurance racing. It is better than other tires in terms of braking and longevity. Also included in the said tire series is the Pilot® Sport Cup 2, which is also a popular choice among racing professionals. Unlike other racing tires, the Pilot Sport Cup 2 is proven faster on wet and dry tracks. Hence, many established sports cars prefer to have partnership with this line. Lastly, there is the Pilot Sport A/S 3+. This is the most upgraded racing tire in the Pilot series. With its Helio+ Technology, the Pilot Sport A/S 3+ can still function smoothly even in extremely cold temperatures. In addition, its ultra grip gives it more advantage when braking. As a set of tires that can adapt well to different seasons, the Pilot® Sport A/S 3+ is indeed a high-performance driving asset.

            Michelin not only offers tires that are aimed to provide style and toughness but also considers driving safety and passenger comfort when designing its tires. This can be seen through one of its products–the Primacy HP. Unlike other tires, its rubber composition allows it to stop safely especially on wet surfaces. Moreover, it is infused with Comfort Control Technology that automatically detects and lessens vibrations and noises caused by different road elements. Hence, the Primacy HP makes up a good set of tires for a relaxing road trip.

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