Mitsubishi: A Diamond in the Automotive Industry
The Mitsubishi Company was the brain child of Yatar? Iwasaki. A little-known fact is that it was first established as a shipping company and not an automotive one. The name, which consists of mitsu and hishi, means
Diamond in the Rough
water caltrop respectively. The familiar rhombus, which is now the automaker's logo, is translated as
three diamonds. And that's what Mitsubishi is all about: a diamond in the automotive industry.
In 1960, Mitsubishi launched the Mitsubishi 500, a compact car. It was the start of manufacturing passenger vehicles on a larger scale. The automaker also sold different models of vans and pickup trucks. The new Mitsubishi models then became more family-oriented since they can carry more passengers than the two-door cars sold by other companies. Mitsubishi also explored the world of racing and consequently took top honors in Japan's Grand Prix. In the 1970s, Mitsubishi expanded its reach further by penetrating the American market. By the end of that decade, the company's sales went high as 1 million cars in a single year.
Diamonds are Forever
In the later years, Mitsubishi GDI engine was awarded the
European Auto Innovation Award 98 as it was the most innovative car in terms of technology. The achievements did not stop there as it went forward with the different awards for the different automobiles. The Lancer was named
Highest in Customer Satisfaction with Factory-Installed Navigation Systems and was the only one who got this award. It also won
Best Overall Value of the Year because it delivered excellent value at lower than anticipated costs. Mitsubishi also excelled as a company as it was given the name,
Company of the Year at the 13th annual Urban Wheel awards. However, at some point, the new millennium was a struggle for the company. There were a number of recalls, but the company did not lose hope and still continued innovating. Now, Mitsubishi does not only limit itself to manufacturing cars, but currently produces home appliances as well. This is how the company became a diamond out of all the other companies in the industry.
The 2013 Mitsubishi Lancer
Mitsubishi does not only think about the car owners, it also cares about family convenience. The company started manufacturing Lancer, the family car back in 1973. It has been called different names in different countries and in different times. Mitsubishi still continues to produce this model until now and it has earned its rightful place in the history of the automotive industry.
The original Lancer was not exactly a car that people raved about. The design was common, it was underpowered, and was not really
Comfort and Convenience
entertaining to drive. However, Mitsubishi did everything to make it a top-of-the-line automobile. The 2013 Mitsubishi Lancer looks sleeker and is much-improved. Enjoying fresh air while driving is now easier with the power glass sunroof; not only that, you can experience literally driving under the stars at night. The car makes a bold statement with its aggressive design. It comes with a swept-forward hood, chrome grille, and parabolic fog lights. Mitsubishi has definitely outdone itself just to make the newest Lancer stand out.
Not only is the new 2013 Mitsubishi Lancer a family car, it can also double as a recreational ride. It comes with heated leather seats, making sure that you're comfortable and warm during the cold days. Multitasking is also possible as it is equipped with Bluetooth system; now you can talk to your boss while on a business trip. You can enjoy sweet music with the 710-Watt Rockford Fosgate Audio System. You don't have to feel stressed as the surround sound system can help you calm your nerves.
Excellent road performance is what every car owner is looking for in a vehicle. With the 2013 Mitsubishi Lancer, you get optimum performance on the road. You have a choice of three MIVEC engines that give you a balance between fuel efficiency and performance. The HID headlamps do not only give you better visibility at night, but it enhances the overall look of your car. You can even feel as if you're on a race as it is manufactured with sport-tuned suspension; you get smooth road-hugging suspension that offers the best handling in any road condition. The 2013 Mitsubishi Lancer has definitely given the old one a total 180-degree turn. Now it's become a more remarkable car that every car owner would want to have!